We founded Sekford with a singular vision: utilise time-honoured craftsmanship to create beautifully elegant and accessible luxury dress-watches that are guided by classic British horological principles.
The name of our company references Sekforde Street in Clerkenwell, London, an area that was once one of the world’s most important watch-making hubs. Our first watch was directly inspired by the long tradition of British watchmaking; characterised by its bespoke font work and clarity of white space it became the bedrock of Sekford’s founding principles; Beauty; Quality; Longevity.
Pursuit of quality
We honour traditional British horology and believe in the principle that quality and luxury should be accessible to the many, not the few. Our design, engineering and production processes relentlessly pursue this objective and always will