jitrois. is the forward-thinking luxury fashion house that pioneered the dramatic elevation of leather from a practicality into the cornerstone of couture that it is today. Established in 1983, jitrois. continues to offer the ultimate selection of leather and suede garments designed for every occasion, liberating men and women across all generations.
Jean-Claude Jitrois (born Jean-Claude Coste), grew up in Aix-en-Provence. He went on to become a mental health professional, a renowned author of books on psychomotricity and a university lecturer. The abrupt move to fashion happened after Jean-Claude began exploring Jacob Moreno’s theory of therapeutic psychodrama. This theory was applied when treating children with learning difficulties, dressing them in hand-made costumes to help them feel more comfortable in their own skin.
The purpose behind the house is to allow the wearer to discover their own identity through the experience of a second skin - by granting freedom of expression. jitrois. is known globally as the brand who brought a leather Second Skin into the luxury sphere - the birthplace of Cuir Couture.
I. Origins of Jitrois
Jitrois is the forward-thinking luxury fashion house that pioneered the dramatic elevation of leather from a practicality into the cornerstone of couture that it is today.
Established in 1983, jitrois. continues to offer the ultimate selection of leather and suede garments designed for every occasion, liberating men and women across all generations.
II. The creator
Jean-Claude Jitrois (born Jean-Claude Coste), grew up in Aix-en-Provence. He went on to become a mental health professional, a renowned author of books on psychomotricity and a university lecturer.
In 2001, Jean-Claude Jitrois. was decorated as a chevalier of the Légion d’Honneur, later elevated to the rank of officier in 2012, for services to the fashion industry and the promotion of France abroad.
III. From psychology to fashion
The abrupt move to fashion happened after Jean-Claude began exploring Jacob Moreno’s theory of therapeutic psychodrama. This theory was applied when treating children with learning difficulties, dressing them in hand-made costumes to help them feel more comfortable in their own skin.
IV. Second skin’s creation
Jean-Claude’s psychological background echoes across all aspects of creation at the house, adopting established psychological philosophies to aid the process of self-discovery and self-appreciation.
A lifelong fascination that Jean-Claude had with his father’s aviator jacket developed the idea of a ‘‘second skin’’ - our clothes are a powerful tool to project identity and individuality.
V. Deoxyribonucleic acid
Empowering : Confident
Empowering : Subversive mindset
Intoxicating : Timeless luxury
VI. Jitrois milestones
The purpose behind the house is to allow the wearer to discover their own identity through the experience of a second skin - by granting freedom of expression. Jitrois is known globally as the brand who brought a leather Second Skin into the luxury sphere - the birthplace of Cuir Couture.
1970’s : Jean-Claude meets Stéphanie de Monaco and opens his first boutique in Nice in 1976.
1980's : The house is established by dressing Brigitte Bardot, and by becoming the favourite designer of the principality of Monaco.
1990's : The house revolutionises the fashion industry with the development of ‘stretch leather’,earning the brand its iconic status.
2000's : The house takes ‘stretch leather’ a step further by developing stretch leather jeans; which could even be machine-washed and ironed.
VII. Artistic collaborations
Jitrois is famous for its collaborations with the highest quality of artists and creatives. This includes: Helmut Newton,Jean-Baptiste Mondino, Karl Lagerfeld, Bettina Rheims & Rankin.
Jitrois also works with contemporary visual artists including Jonone, Peter Beard & Stanley Wong, alongside many young and up-coming names from the Paris / London / Berlin scene. Moreover, each shop has been designed by Christophe Pillet (Philippe Starck collaborator).
VIII. The Jitrois vision today
In the Age where life has been enhanced through social networks and the digital revolution - Jitrois has adapted and devloped.
The brand has explored the relationship between the skin, the leather and the digital. In the world of webcams, instant messaging and permanent connectivity the concept of a second skin has been applied to the entire virtual body- symbolising a renewal of interaction.
Jitrois endeavours to retain its epnoymous image of high luxury but merged with subversive youth culture. Today the house creates powerful and confrontational pieces that programme a new path for desire, either physical or virtual; but,never conforming to social codes.
IX. Persona & virtual persona
The Jitrois wearer is a sophisticated individual who exudes seduction and power. At any age, they are drawn to the house because of its revolutionary ideas and unique forms. For her, to wear jitrois. is a consistent promise of unapologetic sensuality. For him, to wear Jitrois is a consistent promise of unapologetic impact. They enjoy the upper echelons of intellect - appreciating the literary and philosophical movements that underpin all work at the house.
X. Heritage & social responsibility
Quality and social responsibility is extremely important for jitrois. Thus, the house exclusively uses local craftsmen and materials to ensure the highest standards. The level of innovation that has been used to elevate the medium of leather to its couture status means that precise artisan skills are required. Products are designed in France, sourced in France and assembled in France.
Lambskin is chosen because of its closeness to the softness of skin itself - to create a physical ‘second skin’. The leather is first submerged in a pool of dye to protect it - producing either matte or shining results. It is then treated to best suit it to everyday life and to give it the most luscious finish, whilst still retaining its natural grain.
XI. Sustainable fur & leather
At a time where reflecting on one’sfootprint on the world holds the upmost importance all industries must evolve and strive to be more sustainable. jitrois. is currently exploring the concept of using sustainable leather alternatives and is already participating in talks with some leaders in the bio-fabrication of animal-free leather.
Each one of our designs are manufactured in France, hand made in Paris, by the most talented «couturières» skilled with the famous Parisian know-how and with an artisanal heritage that dates back 40 years. The creative process of a piece takes hours of consideration, attention to detail and fittings in order to bring life to the leather Jitrois has a constant technological approach. Historical contribution includes bright colored leather, stretch leather, suede stretch, washable leather, technolo-gical as well as handmade embroideries.
XIII Friends & family of Jitrois
Jitrois has a cult and loyal following of creative and talented figures from a variety of different spheres. From singers to socialites and television stars to writers, jitrois isloved by all. The house is famous for dressing icons such as Stephanie de Monaco, Elton John, , Brigitte Nielsen, Liz Taylor, Dalida, Beyonce, Sharon Stone, Eva Green, Heidi Klum, Cara Delevingne, John Terry, Yoko Ono, Naomi Campbell, Courtney Cox, Carla Bruni, Monica Bellucci, Jennifer Lopez, Drogba, Natalie Portman, Helen Mirren, Isabelle Hupert , Mary J Blige, Kylie Minogue, Janet Jackson and many more.
Since the creation of the house, jitrois. has been a staple feature in fashion and art media. Collections have been highlighted on the covers and editorials of all the most successful magazines such as Vogue, Harper’s Bazaar, Elle and W. Additionally, it regularly graces the pages of more contemporary print and online publications such as Hunger, Behind the Blinds, AnOther and Self Service.