jitrois. is the forward-thinking luxury fashion house that pioneered the dramatic elevation of leather from a practicality into the cornerstone of couture that it is today. Established in 1983, jitrois. continues to offer the ultimate selection of leather and suede garments designed for every occasion, liberating men and women across all generations.
Jean-Claude Jitrois (born Jean-Claude Coste), grew up in Aix-en-Provence. He went on to become a mental health professional, a renowned author of books on psychomotricity and a university lecturer. The abrupt move to fashion happened after Jean-Claude began exploring Jacob Moreno’s theory of therapeutic psychodrama. This theory was applied when treating children with learning difficulties, dressing them in hand-made costumes to help them feel more comfortable in their own skin.
The purpose behind the house is to allow the wearer to discover their own identity through the experience of a second skin - by granting freedom of expression. jitrois. is known globally as the brand who brought a leather Second Skin into the luxury sphere - the birthplace of Cuir Couture.