According to the legend, the family name Yarmak was delivered from Yermak, who was the individual who had for Russia the same significance as Columbus for America. This name has always inspired Helen Yarmak to open the doors to European and all other fashion centers of the world. Using the traditional luxury of the Russian Royal furs and jewelry and the energy of innovation, Helen Yarmak creates impressive pieces of fashion art and unique fashion collections. Having received the world's acknowledgement, she opened her showrooms and boutiques in Moscow and other very important centres of the fashion world. Namely, the Crown Building, Manhattan, occupying the Royal Penthouse Terrace on the 23th floor (the former offices of "Playboy") and her Headquearters in Via Montenapoleone, Milan. CBS News named Helen Yarmak the first ambassador of Russian fashion in the United States. Her clients include world stars, the elite of business and politics. Her furs and jewelry were featured in films such Ugly Betty, Sex and the City, Sexy Money, Cashmere Mafia, Confessions of a Shopaholic and The Devil Wears Prada. Helen Yarmak's furs have been featured by Jennifer Lopez, Rihanna, Beyonce, Lady Gaga and others.