This it bag is what everyone is talking about
After more than 20 years Giorgio Armani reinterprets his legendary "La Prima" bag line from 1995
Giorgio Armani describes his very first bag creation, "La Prima", as "an interplay of logic and passion". When the designer decided to expand his collection with accessories in 1995, he made great demands on himself: The first Armani handbag should work day and night, have feminine and masculine elements, express luxury and restraint - and do justice to an emancipated, sophisticated woman and her wardrobe. Attributes that could hardly be more topical today. Now "La Prima" is (finally) back. The originals from the nineties served as inspiration and template, the new models are manufactured in modern handcraft work.
1 Cowhide leather shoulder bag in off-white, 1350 Euros 2 Red mini-bag, 1250 Euros 3 Business tote, 1750 Euros