Designer Portrait: Nanushka
Sandra Sandor founded her label in 2005, which she named after her children's nickname: Nanushka. Born in Budapest, Sandra Sandor wants to use her fashion to create an image of women "beyond any role clichés". This woman "likes functionality, but also appreciates spirituality". A design claim that she absolutely lives up to with her creations: The clean midi dresses made of silk and jumpsuits radiate subtle femininity that conjures up a sensual silhouette despite partly masculine cuts.
MADAME: How would you define the aesthetics of your fashion?
SANDRA SANDOR: Modern, functional, casual.
MADAME: Which garment gives a woman the most strength and sovereignty?
SANDRA SANDOR: My design is always about building a bridge between intuitive and functional design. Every piece of clothing should be easy to wear but also have a design claim - and thus ultimately an empowering function.
MADAME: What does success mean to you?
SANDRA SANDOR: I am very proud to be able to successfully run my own fashion business.
MADAME: And what does a good work-life balance look like for you?
SANDRA SANDOR: Peter Baldaszti, my business and life partner, joined Nanushka as CEO in 2016 and it became a family business. We still have to learn how to keep business and private life better apart - it is difficult in a job where there is so much passion.
MADAME: What book is on your nightstand right now?
SANDRA SANDOR: "Hotel Stories" by Francisca Matteoli, captivating stories about legendary hotels and their guests.