Business-Interview with Stefanie Luxat
JOURNALIST AND ONLINE ENTREPRENEUR STEFANIE LUXAT WANTS TO TELL AUTHENTIC STORIES ABOUT CHILDREN AND CAREERS ON HER BLOGAZINE "OHHHMHHH". IN QUESTIONS OF STYLE SHE RELIES ON A COOL BOHEMIAN-CHIC
Madame: You are a journalist and book author, run a well-known online magazine, a new podcast, have just launched a paid content area as one of the first German bloggers, and you are also the mother of two little ones. How does a jack-of-all-trades like you get everyday life under control?
Stefanie Luxat: Thanks to the acceptance of chaos. I used to think that everything could be organized perfectly. This is not the case. I am very, very well organized and work very efficiently, but still everything blows up on a regular basis. But keeping a sense of humor is my salvation. Plus blazing fast solution-oriented rethinking.
Madame: On Instagram, you've made the Hashtag #jetztmalehrlich popular, often showing your unembellished life as a working mum - how much privacy do you actually have to reveal?
Stefanie Luxat: The best thing is: I don't have to do anything. But I want to. Because I think it's absurd how successful women live or strive for this image of perfection on the outside, instead of openly admitting that everything regularly gets out of hand for all of us. That's also the idea behind #jetztmalehrlich. To post pictures from everyday life. So, so, so many women are happy about it and thank you almost euphorically and above all relieved that someone shows it. When we stop fooling others, it's so much easier to live.
Madame: Your children are rarely seen in your media, almost never actually. Is that intentional?
Stefanie Luxat: Yes! I have written a text for my blog about motherhood and that I often worry that I won't be able to tell my children how much I love them if something happens to me. I also wrote in the blog post that they please shouldn't think I'm not showing them anywhere because I don't think they're great. Exactly the opposite is the case. They are my most holy of all. It's absurd to have to explain something like that nowadays, but I thought: Better is better.
Madame: How do you keep up with fixed office hours as a self-employed entrepreneur - and when is the mobile phone switched off?
Stefanie Luxat: I love Instagram and my community there very much. From Monday to Friday I go full throttle, share exciting stories that happen on my blog or spontaneously in my everyday life, but the weekend and every holiday are just for me and my family.
Madame: You are now offering a subscription for your blog. What do you think makes it so unique in today's flood of information that your readers have to pay for it?
Stefanie Luxat: The best reason is already in the name: Our subscription is called "Finally me". Finally there is time for me there. An extra portion of relaxation and empowerment. A podcast with exciting women who not only talk about their great careers and successes, but also about everything that goes wrong backstage. In addition, meditations, interactive videos that help you relax and empower, a therapy quickie, a digital goodie bag and much more. And I am also personally available with advice and action.
Madame: A good blog is about development, should your target group develop with you?
Stefanie Luxat: No one "should" do anything. "OhhhMhhh" will forever be a place to come to relax and be brought to new ideas. We "should" and "must" do so much, so with "OhhhMhhh" I would like to continue to be the digital friend you can lean on, who tells you something dear or funny and brings you new thoughts. My motto is: good feelings to go.
Madame: Does your own fashion style change as a mother?
Stefanie Luxat: I've learned a lot from motherhood. Above all - it doesn't matter what others think! This has led me to a whole new freedom, also in fashion taste. I try out a lot more and take myself and fashion only to a limited extent seriously. I look at trends as ideas, if I like something, I pick it out, if not, then not. But when I pick something out, I fall in love very, very strongly. So much that the pieces take on a kind of life of their own. I have been wearing pink corduroy trousers for three years, which I love very much. When it wasn't there for a while, my Instagram followers seriously inquired whether everything was okay with the pants. Really!
Madame: You recently moved into a new office. According to what principle did you set it up?
Stefanie Luxat: Each piece of furniture tells a story, is produced by a person I admire for something. The red bench is by Konstantin Grcic, whose design I have been following for decades. I love the straightforwardness and the "Here I am, like it or leave it" feeling. And that red, oh, that's my red! I'm totally obsessed with that. Every time I sleep in Berlin's Soho House, I insist on the red bed under the roof. That has the same red and also the most comfortable pillows and blankets in the world.
Madame: How do you recharge your batteries personally?
stefanie luxat: Take it easy. When I have little time, I listen to one of the meditations of the yoga teacher Gabriele Besser. Gabi has a voice that wraps itself around you like a warm blanket. She manages to make you remember what's really important. To open your heart, not to be so hard on yourself and others, but full of love. If I need a big helping of cheering, I make Living Yolates, a whole new form of yoga empowerment from Copenhagen. Nothing gets you going so fast and creates a big grin.