Behind the scenes: Max Mara cruise show 2020
With its new resort collection, Max Mara commemorates the stylistic diversity of the capital and celebrates its heroines
She looks like a fresh breeze, as she rises out of a black limousine in white with a bright pink blazer on Berlin's Friedrichstraße at 30 degrees. Two large crystal-clear diamond plugs sparkle on her ears and a drop-shaped diamond on her ring finger. Nicola Gerber Maramotti, the retail manager of Max Mara and wife of co-owner Ignazio Maramotti, has come to Berlin to present the Cruise Collection 2020. A few hours before the show, we have an appointment for lunch at the "Bocca di Bacco" and chat with the native Hanoverian about the reasons why the Italian brand from Reggio Emilia chose the German capital for this event. "The promotion and collection of art, a design philosophy that harmonizes with the architectural landmarks of the city - the masterpieces of Schindler, Gropius and Mies van der Rohe." Maramotti and the design team are particularly enthusiastic about the contemporary architect David Chipperfield, who sensitively combined modernity and history on Berlin's Museum Island. In the Neues Museum, for example, he did not paint over the bullet holes and other traces of destruction from the Second World War. He left the old untouched and at the same time redesigned the building with retracted walls that provide a fresh backdrop for the artifacts from the Egyptian Museum, the Prehistory and Early History and the Collection of Classical Antiquities. "He wanted a contemporary, forward-looking house for the treasures of the past," says Nicola Gerber Maramotti.
From building walls to tearing down walls: Of course, the 30th anniversary of the fall of the Berlin Wall also plays a role. 30 years in which the city has reinvented itself time and again. Fashion also thrives on the Renaissance and reinvention. And so the Cruise Collection features a "Berlin coat", a homage to Marlene Dietrich's style, all in chalk white and double-face cashmere. The angular shoulders are accentuated with a flower application inspired by Meissen porcelain. The new Berlin woman also wears wide palazzo trousers with a crease reminiscent of men's trousers. "Marlene Dietrich combines everything that still makes Berlin attractive today: her appeal to both men and women. The undefined. I love the unconventional, the stubborn and the artistic about her," enthuses Maramotti. "We also try to live the contrasts that this city still lives today in our collection, in our fashion. The lightness of a weekend collection as well as the formal and well dressed for the office and the elegance of an evening dress or tuxedo."
„I love the unconventional, the stubborn and the artistic about Marlene Dietrich.“
Nicola Gerber Maramotti
As a reminiscence of the legendary actress, Max Mara had the no less great Ute Lemper perform a cabaret program in "Clärchens Ballhaus" on the evening before the show. "Didn't she look great in her white tuxedo?" asks the business woman with a smile. Currywurst on porcelain plates was served in proper style after the midnight concert.
On the day of the show, Ute Lemper walks down the stairs and galleries of the Neues Museum and once again shows her incomparable charisma in all the cream nuances, sand colors and white ensembles of the new collection. The actresses Angela Bassett and Palina Rojinski sit in the audience, and so the international flair meets the Berlin flair.
The crowning finale is the dinner, which takes place in the Greek hall of the museum. On the tables: the precious figures of the Meissen Porcelain Manufactory. Flamingos, panthers and other cats adorn the tables. Asked about the connection between Max Mara and Meissen, Nicola Gerber Maramotti confessed during our lunch her love for the 300-year-old manufactory: "What could be more beautiful than looking at a simple burrata on such a hand-painted plate? Or to have such a cup in your hand in the morning and start the day with an artistic gem?"
What could be more beautiful than looking at a simple burrata on such a hand-painted plate?“
Nicola Gerber Maramotti
Large portions of caviar are arranged on the fine porcelain for dinner in the museum. Opposite us is the international model Carolyn Murphy. Another such brittle blonde, who, however, doesn't seem so brittle when she talks about her existence as a single mum and the worries and joys of her 18-year-old daughter Dylan Blue. Nicola Gerber Maramotti could certainly have contributed some of her wealth of experience to a mother of four. We drink our toast across the tables. The big fashion in Berlin: On this evening what belongs together grows together.
Story by Petra Winter