Meet the Stylist: Alexandra Mahrberg
Have you ever scrolled through an influencer’s Instagram feed and wanted to buy every single look? That’s the feeling you get when you check out personal stylist Alexandra Mahrberg’s page. The Oslo-based style star has mastered Scandi-cool, which she doles out in heavy doses to her international clients and on social media. She credits her know-how to a year spent assisting Norwegian super stylist, Margrethe Gilboe, and not only is Alexandra’s taste on another level, she is as genuine as you can get. Find out what makes her tick and the one thing she’d never put a client in…
What one piece should every woman add to her wardrobe this season?
If you haven’t already found the perfect oversized trench coat, get one. You will thank yourself for years. Make sure there is room for both hoodies and blazers underneath. You don’t want it to be too tight or uncomfortable. Plus it's perfect for both sneakers and heels.
What movie or television character’s style do you most admire and why? Christina Hendricks' role as Joan Holloway in Mad Men. I wouldn’t wear any of her clothes myself but I admire how ladylike she is from head to toe. Even in her body language and eye contact! She really believes in herself and takes no shit, which was very rare in the 60s. She’s smart, strong and very feminine. It’s also amazing to see a curvy body on TV - that is great inspiration.
What is your first fashion memory?
Probably a pair of orange jeans my mom bought me from the Swedish store “JC” after I eventually persuaded her. I remember my teacher saw them and asked me where they were from because she wanted a pair as well! That made me like them even more because I really looked up to her. I told her they were from the kids’ section (since I was only 7 years old!) and the next day, she showed up in similar ones. I still remember how happy and proud I felt that I influenced her. That feeling lasted for days!
Name a must-follow Instagram account (and why you’re obsessed). @pernilleteisbaek for her extreme elegance, class and humble personality. Her sense of style is world-class.
How did you get your start in styling?
I’ve always liked clothes but I wasn't really sure if I should make it my profession or not. I was a bit afraid since there are no guarantees. But I realised I could never live with the thought of “what if.” I believe in following your dreams and working hard for what you want. So I went to a private fashion school in Gothenburg, Sweden. I could study fashion forever. You never stop learning because it’s an industry constantly in development and the history is so interesting.
Finish this sentence: If I wasn’t a stylist, I would be…
A psychologist or an architect. Or interior stylist… I have so many interests!
Why do you love your job?
Because of all of the amazing women that I meet – I love listening to their stories. Also making women feel great about themselves really makes me feel like I bring something to the table and it makes me happy. There is so much pressure on the female body today and that’s very unhealthy for us. We should all try to help others in some way if we have the capacity to. And of course, I love all the clothes and all the laughs!
What has been the most unexpected moment of your career so far?
When I helped a man dress like a woman for a drag queen party! We had a lot of fun.
What’s the one thing you’d never put a client in?
Something she hates!
What is your no-fail styling trick?
An oversized blazer - either as a party piece with a glittery t-shirt underneath or over a turtleneck on a regular weekday or for meetings. It never fails.
How would you describe your styling aesthetic?
I’m very into details and harmony. An outfit must get along with the personality and the energy of the person who wears it. That’s what matters the most. I don’t want everyone to look the same. I would rather have everyone to feel like themselves. That’s when clothing gives you the power and strength it should.