Fashion Trend 2020 - Camouflage
Camouflage is the chic trend pattern of 2020 - according to the runway
The word "camouflage" is of French origin and means something like "veiling" and is an absolutely apt word for a pattern developed for military clothing. Thanks to the patches of brown, khaki and green that are typical of the camouflage pattern, a person wearing camouflage can merge with nature almost effortlessly.
The fact that camouflage is not only functional and practical, but can also look super cool was not long forgotten by the fashion industry. For decades, the pattern has been established as a fashion trend. In everyday life, camouflage is - in contrast to military clothing - not meant to camouflage, but to attract attention. The pattern looks cool, edgy and slightly rocky. Camouflage was not really known as chic and classy. At least, not until now! Luxury fashion houses are now going full on camouflage for 2020.
The chic camouflage look is the result of a collaboration between Louis Vuitton designer, Nicolas Ghesquière, and Riot Games, the developers of the multiplayer computer game, League of Legends, which takes place in worlds reminiscent of fantasy places à la Lord of the Rings.
The runway included some head-turning knee-high boots in brown camo print, militant-patterned sleeveless coat and glamorous varieties of the camo print on Ashish, The Blonds and Taoray Wang's catwalk.
Because designers are keeping in subtle colors like white, beige, black and grey and only loosely covers the monogram pattern, it appears less harsh than the typical camouflage print. But, a colorful accent is set by individual camouflage patches in bright blue.
We've also seen brands do camouflage meets logomania - such a unique and genius way to blend trends and brands together?
Especially when we combine the individual pieces of the collection with restrained fashion trends, such as black wide legged trousers, white blouses or beige blazers.
Find our camouflage picks below that mix and match nicely with your current pieces. If you’re planning on standing out (or even blending in), this trend is for you!