What To Know About The Scandinavian Fashion Scene
Everybody knows that the big fashion capitals of the world are Paris, London, Milan and New York. But in truth, there are so many other places in the world that are attempting to push the boundaries of fashion – Scandinavia being one of them. Now, to be clear, Scandinavia includes the small Nordic countries of Norway, Sweden and Denmark – lands of high taxes, cold weather, blonds and Scandinavian design.
Some key fashion events that happen in this region are the Copenhagen Fashion Summit, Oslo Runway and Copenhagen Fashion Week. Unfortunately, Stockholm Fashion Week was cancelled this year as the Swedish Fashion Council plans to step away from the conventional runway model and to create a new format and platform that is more relevant for the fashion industry today. That being said SFW is usually set at the end of August and seemed to always live in the shadow of Copenhagen fashion week, which takes place at the beginning of August. CPHFW would always bring in the bigger audiences of press and buyers and big Scandinavian brands tend to favour the Copenhagen runway, leaving the smaller brands at Stockholm anyways. Next year the council will be back with another solution and will in the meantime re-lauch their Fashion Talents incubator program to help emerging brands develop their business.
Now, Copenhagen is where the hub of Scandinavian fashion truly lies. If you want to know about the Scandinavian fashion scene, you go to Copenhagen Fashion Week. Some key influential Scandinavian designers that show are Ganni, by Malene Birger, Holzweiler and Saks Potts. In addition to CPHFW, the Copenhagen Fashion Summit takes place in May and is the world’s leading business event on sustainability in fashion, where some of the biggest names in fashion from Kering, Burberry, Nike, Marks & Spencer, Pandora, Gap, H&M, Levi’s, PVH Group and so many more. Here they come together to have agenda setting discussions on the most critical environmental, social and ethical issues facing the planet and the fashion industry today.
The biggest issue for Scandinavian fashion brands is a limited market and high costs stemmed from high costs of living and tax. That being said there are still big players on a global scale like Acne Studios and in the past few years many Scandinavian brands have started to get the recognition they deserve.
The biggest purveyors of Scandinavian fashion and style could be attributed to the large amount of influential Scandinavian influencers and bloggers. Women like Pernille Teisbaek, Danish influencer, fashion director, stylist and author of Dress Scandinavian: Style Your Life and Wardrobe the Danish Way, have been pushing Scandinavian style and often support Scandinavian brands while doing so.
A few more Scandinavian fashion It-Girls you should go follow while you’re at it:
-Danish influencer Josefine H.J with a distinctive minimalist and luxurious sense of style.
-Swedish model and influencer Matilda Djerf, who shines as bright as a Swedish Summer in her feminine white and pastel looks.
-Danish influencer Marie Von Behrens manages to stick to her Scandi-minimalism while wearing the hottest brands of the moment.
-Stylist and influencer Emili Sindlev with 290K and often is seen in Danish brand Stine Goya and Cecilie Bahnsen.
-Sophia Roe, Danish stylist and influencer has 240K on Instagram and is often seen in Danish brand By Malene Birger, Acne Studios and Ganni.
The rise of the Scandinavian fashion scene can be attributed to the cultural phenomenon of hygge, Ganni’s reinvention of Scandinavian style at a “surprisingly cool” price point, a rise in international press and buyers, and the country’s consortium of recognizable street style and online personalities. Overall, the Scandinavian fashion scene is centered in Copenhagen, is on the forefront of pushing sustainability within the industry, is the birthplace of some of the coolest upcoming brands and is being promoted and recognized by some of the biggest stylists and influencers in fashion. So, since you’ve made it this far, why don’t you hop on the band wagon now and embrace the chic Scandinavian style. And don’t forget to check out Danish Jewelry designer Ninna York, who simply does it so well!