How to perfect the Scandinavian chic style
Effortless, simple, chic and comfortable: The key tenants behind the rules of the Scandi-Chic. Scandinavian "it-girls" are everywhere, paving the way for their iconic Scandinavian look. Here are some easy rules to follow, so you too can embrace the Scandi-Chic.
Scandinavian fashion, like Scandinavian design is characterized by a few key things – simplicity, quality, functionality, minimalism and a touch of that something extra we like to call “hygge” or “koselig”. This is that extra feeling of coziness, warmth and happiness, which Scandinavian style embraces through those characteristics. There is something about their anti-cool, yet simple look that we could learn a thing or two from – No flashy logos needed. As the founders of some of our favourite things like Ikea, ABBA, Lego’s, and Skiing (basically), they know what they’re doing.
It isn’t easy to find the balance between cozy and chic, but here are some tips to help create that effortlessly fresh, Copenhagen-ready look.
Rule #1: Invest in your Basic Wardrobe
The first and most important rule is to invest in high quality and ever so functional fashion basics that you can recreate for seasons to come. A good pair of light wash and black jeans will take you very far. The white button up shirt is a classic that can be accessorized, while mixing masculine and feminine styles – a key secret of the Scandi-Chic. Blazers, either oversized or paired with a belt bag are very “in” right now, but this staple should last you for years to come. Plain, clean and crisp t-shirts and tank tops in beige, black and white will never not be essential. A classic Scandinavian look would be to pair a crisp, white tee with a new pair of trousers and some trendy sunglasses (cat-eye), sneakers (very functional and very 2019) and jewelry. This leads me to the next rule.
Rule #2: Accessorize
With all these basics and minimalist tendencies, the details are going to be key. Firstly, let’s talk shoes. Comfort is key when it comes to footwear, because who would want to get caught in the snow while wearing heels? This is where sneakers come in, and every brand the past couple seasons has made a pair, so chose a pair that speaks to you (don’t forget the wool socks!). A good pair of black boots will also get the job done. A few cool pairs of sunglasses and funky bags will also elevate your look to the next the level. When it comes to jewelry think simple, yet unique statement pieces.
Rule #3: Neutrals
There are a few things Scandinavian fashion is not: urban, edgy, flashy, provocative, showy or tight and short. You can say a lot with very little, by keeping it simple with your color palette. No need to mix and match bright colors and patterns – leave that to the Italians. It’s all about the neutral colors: white, grey, beige and of course black. That’s not to say steer clear of all colour, test out that “it” colour, but also remember your basics.
Rule #4: Don’t try too hard
Move over Parisian chic, Scandinavian chic is what we want. People can relate to the “comfiness” of the looks, as it could be as simple as adding sneakers to a long dress for work. It’s all about not trying too hard, a look most women can relate to. It’s about wearing things you are comfortable in, the “less is more” philosophy and the “form follows function” mantra. It truly is as simple as adding a white t-shirt to your favorite pair of jeans, sneakers, a long coat of your choosing and adding playful accessories.
Rule #5: Layering
There’s a Norwegian saying that if you are cold, you are just underdressed and they take that saying pretty seriously. Luckily in terms of style that just means more versatile looks! By layering, we add dimension and contrast. Sweaters are KEY to surviving the Scandinavian weather and luckily for us, they are so easy to layer. You could easily add that white button-up shirt under a sweater, having the collars and ends peek out. Throw a coat on top and you are warm and ready to tackle the day. Turtle necks will also end up being a staple, easily added under a blazer or long coat. I’ve even seen women layer sweaters over another.
Since summer is in full swing, layering sweaters will most likely not be a problem, but to keep your looks Scandinavian chic, play up on lighter colors especially white and pastels. Whip out that light wash denim and pair it with some mules and a mini bag to match. Remember: look for pieces that are minimalist but unique, maybe they have an interesting cut, but are simple in color. Play up on masculine and feminine and don’t forget the fun accessories to add your own touch!