Christmas with Caramì
Are you ready for the holiday season?
It’s time to shine..
Caramì makes you feel chic and, at the same time, comfortable.
It is the best gift you can receive, the best you can buy for yourself and the best you can give away to a special person.
Give LOVE this holiday season. We all need Love this season.
It will never leave you alone, it will never hurt you, it will never make you feel horrible.
If you wear a Caramì product you won’t be unsatisfied, you will never have doubts of it!
You will never get tired of it.
Caramì is a lingerie, activewear and loungewear Made in Italy brand.
It was founded in 2016 by two Florentine sisters with the desire to realise a common dream through their products: ”Make all women feel comfortable on any occasion”.
The philosophy of the brand is “The underwear that becomes outerwear”.
They want to create a product that is beautiful, refined but, at the same time, comfortable.
In particular, the lingerie is the first thing you put on and the last you take off, so it must be practical and cosy.
It must assist the woman during all the day.
Each single detail has been made in Italy: from the smallest (such as the label) to the largest one (for example the box).
The principal fabrics are: velvet, lace and silk.
These reflect the purpose of the Brand: “Keep up with the times, making the collection timely and honouring the Made in Italy”.
This is considered an intangible value that all the word envies Italy for: “Who buys an Italian product owns a piece of the history of our Country and the quality of our Know-how”.
The three keywords that perfectly describe the articles of Caramì are: Tradition, Innovation and Passion.
Tradition because it encompasses the care of their materials and the attention to detail.
Innovation because Caramì uses an innovative sales channel (The E-commerce).
Passion because it was born from the relationship between the two sisters during a bad period for their family.
From the lace bras, to the silk velvet kimonos, till the sport leggings…
They are all high-quality products - both for the design and the manufacture- which have as main features the comfort, the elegance and the charm.
Moving to the Christmas mood.
The Christmas capsule mix the joy of the period with the elegance of the brand.
There are new products in all the categories: lingerie, activewear and loungewear.
The glitter bras, red and camel-hair coloured, shine and capture the attention, reflecting the philosophy of the brand.
They are too beautiful, refined and absolutely not vulgar to hide.
The bodies Love, black and pink, recall the iconic velvet bras, composed by the triangle of textile, the lace and the glitter bands.
The Christmas lingerie collection is composed also by 2 new lace culottes. So Comfy and chic that seems you do not wear them.
Following there is the loungewear collection.
This is suitable to stay cozy at home: the kimonos and the pyjamas are available only in two colours - Bordeaux and Blue. They are made in silk velvet.
In addition, the brand has showed during the fashion week, the coming collection made entirely in silk satin. Also here there are only two colours (onion and black) since the founders want to reflect in each colour their personality and their opposite tastes, mixed in order to create stunning products.
At the end the activewear collection proposes the velvet leggings in dark green colour.
The fabric is a Carvico Velvet, technical and suitable for sports.
Stay tuned for the Christmas season.
Do not be found wanting or underdressed.
Caramì is the best gift under the tree. Put it on your wishlist.
You can find the entire collection on www.carami.it or on the Instagram webpage carami.collection.
A part of the collection is available also on TFF and Luisa Via Roma webpages.