The revival of statement shirts!
Statement T-shirts are firstly designed to attract attention and secondly to confess to an ironic statement.
And so it all began:
In 1948, the American presidential candidate, Thomas Dewey, created his election slogan and had, ”Dew it with Dewey" printed this slogan on the front of T-shirts, for his campaign. It was a brilliant and successful idea and Thomas Dewey couldn’t have achieved more PR.
Even during the hippie movement, the flower children displayed their disposition openly and gladly with love, peace sign and batik shirts.
Today, it is rather groups like Ballermann friends and bachelor parties, who have their T-shirts printed with appropriate statements to show that ‘we belong together’.
With the advent of street style fashion, statement T-shirts have had a revolutionary revival.
Tracked by trend scouts on the street, these shirts have migrated into designers' collections and have thus, reached up to the more fashionable customers via the catwalks of the Fashion Weeks. This process is called: Bubble Up Process.
The idea of identifying with what's on your T-shirt is simply and effortlessly cool.
Designers such as Phillip Plein, Gucci, St. Laurent and Balmain have all embraced the idea and offer T-shirts at extremely 'luxurious' prices.
The most popular are:
- Slogan shirts with concise statements that are ironic or political.
- Band tees: shirt with a logo of your favorite band.
- Cropped shirts with soft lettering.
- We all know sportlogo shirts and have a few in the closet.
The synergy effect: shirt and wearer become the desired eye-catcher.
It's also the coolest, most portable and affordable trend in the recent years.
With a skillful 'styling-faux-pas', you can create unbeatable looks and show off to your friends your own chic fashion sense.
Combined with a tight skirt or pleated waist trousers, the classic style of the basic skirt is broken by a slogan shirt - creating a modern, individual look that is also suitable for the office. Matching shoes: Pumps, ballerinas or flat sling sandals.
Feminine, almost girlish T-shirts give strict suits a high-contrast kick and stylish fashion break. It's a fun way to upgrade that suit that’s been sitting in the back of your wardrobe for a comeback.
For dinner, the statement T-shirt can be worn under a cut-out party dress or with a silk wrap skirt and cardigan. For a more extravagant look, try a tight, Guns & Roses tee added to the silk skirt.
Casual in a boho look with maxi skirt and sneakers, this is how Gucci showed their statement T-shirts on the runways. Also, add a stylish long necklace with a big pendant to top it off.
The sports logo shirt is worn for the office and for works with Marlene pants and sling pumps, without the pants looking stuffy and old-fashioned. Throw a blazer over it and the outfit fits into an official meeting.
Sportlogo T-shirts are ingenious for loosening up serious business clothes, black and white logos always fit, otherwise please pay attention to the color coordination.
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