Ksenia Danilova - talking hats - Our exclusive Interview
THE BRAND KSENIADANILOVA WAS FOUNDED IN 2014. INITIALLY, THEIR LINE OF WORK WAS BASED ON CUSTOM MADE HATS, WHICH PROVIDED THEM WITH INVALUABLE INSIGHT INTO THE NEEDS OF THE CUSTOMERS. LATER, THE DESIGNER EXPANDED HER RANGE. NOW SHE IS PLEASED TO OFFER HER CUSTOMERS HIGH-QUALITY ACCESSORIES. ALL PRODUCTS ARE MADE BY HAND FROM NATURAL MATERIALS BY THE BEST MANUFACTURERS IN LATVIA.
- Why hats and bags?
Hats are a really important detail of a person's image. It is really interesting to see how much one's image changes depending on which hat a person chooses. And I know how much it works and affects the final result of a complete image. That is why it is so interesting for me to work with people, their faces, shapes and to see the result of all this transformation.
As for the bags, a bag is a 100% conceptual product of our brand, because it was created in the form of our boxes in which our clients receive each hat. When I saw that our customers love our boxes, I got an idea to create such an accessory in the shape of the hatbox.
- What makes your brand unique?
The uniqueness of our brand is based on the individual approach. Every model can be produced in a different colour, material or with different decorations which creates an absolutely unique style and image of each customer.
- What is your own personal style?
My personal style changes frequently, because I am a creative person and thus I often get inspired by different images. The only thing that is always part of my style is femininity.
- What do you think about sustainability in fashion?
In my opinion, fashion is susceptible to artificial changes and trends, which is related to sales technologies. Some things are introduced faster than it would happen naturally. That is why I think instead of following fashion trends, one should focus more on one's own style.
- About how much money do you spend on clothes a year?
Last year I designed my own clothes. I have my clothes sewn in an atelier, which is why it is hard for me to name an average price. Some of my images are created spontaneously and some of them I think over. So, I rarely buy clothes in stores.
- Do you prefer to go shopping or just browse? Why?
Well, this is the question that I have partly answered already. I like to watch. Sometimes I like to go shopping, but mainly with the aim to get inspired, look at clothes, try them on and then create something for myself. I also love to browse the internet, because with clothing it really matters how something should be better worn. You should see the work of designers and stylists. I always focus on their work. I like to work with them. That is why I often check something on the internet rather than go shopping.
- What are some of the strangest fashions you have seen?
You know, for me, fashion is mixed with art. And that is why any overhyped designs and incredible colour combinations, which may not be suitable for a person in normal life, I perceive them on a different level and cannot say that it is something weird or odd. I like strangeness in fashion. It attracts me a lot.
It makes more sense to talk about appropriateness. Maybe some pieces can be inappropriate in casual life, but at the same time, look marvellous when styled and on the catwalk. Therefore, these borders are a little bit shifted for me and I only can evaluate whether something is made with a sense of taste and a good idea or without it. But if it is about strangeness, I am for it.
- Do you think that the clothes we wear reflect what is inside us?
This is so when a person has his or her own notion about style and it is quite pronounced. However, if a person is guided only by trends and blindly follows them, then it is probably very difficult to talk about individuality.
- Did your parents ever make you wear something you didn't like - as a child?
Yes, when I was a teenager, I considered myself to be an adult. The clothes my mother was buying for me seemed to be absolutely childish to me and I thought that I was too grown up for them Apparently, my mother didn't think so and it was a problem.
- What is your favorite brand?
Oh, as a person who falls in love with different things easily, I wouldn't be able to name only one brand to reflect all my fashion visions. It is very hard. For now, I am really impressed with Jacquemus. I like his simplicity, but at the same time, some elegance in this simplicity and the way he plays with forms, shapes, silhouettes, colours, etc. So, from today's brands, I would choose this one.
- Would you bring your husband/boyfriend with you when you go clothes shopping?
Yes, it is a pleasure for me to go clothes shopping with my husband. He has good taste and it gives us an opportunity to spend this time together talking about new materials, new models, etc. In many things we agree with each other and with other things we disagree, but we both enjoy this process.
- How do you see the future of fashion?
Due to the fact that the market is oversaturated with a huge amount of products and brands that copy each other's designs, I think fashion is going towards personalisation.. I think it is more interesting to buy not a product itself, but a product from a particular brand with its own style. The presence of personality in clothes, the personality that creates and fills these clothes, - this is a very important factor in fashion now.
- Do you think there is a difference between "fashion" and "style"?
Yes, of course. "Fashion" and "style" are two different concepts. They are always next to each other, but they are undoubtedly different. "Fashion" is a more general concept and tendency and fashion trends can be many different styles. But "style" is a more narrow and individual concept.
- What would you wear to meet royalty or the President of your country?
To meet with such a person, I would probably wear something quite restrained in colour and classic in shape. But I would definitely wear a hat.
- What are your personal dreams?
I am a person, who grew up in the theatre. My parents are actors and I really love this field. I admire theatre costumes. I love bright theatrical images. That is why my big dream is to collaborate with such big artists in the fashion area as, for example, Jean Paul Gaultier, because his fashion shows are distinguished by a certain theatricality of images.
- What are your 3 tips for Riga?
First: I would suggest visiting local designers’ showrooms;
Second: choosing the right weather when visiting Riga.
And third to visit local restaurants, because the local gastronomy is really great!
- Do you have a message for us?
I wish you to extend your project on a global level, because combining very different people, who are united a love for fashion, on one internet website is a brilliant idea. It gives the opportunity to create new collaborations, and as a result, a lot of fresh bright ideas. I hope it will be so.